Hello everyone! My name is Karen Freberg and I am an Associate Professor at the University of Louisville and an On-line Instructor for the Integrated Marketing Communications program at West Virginia University. I got my Ph.D. at beautiful University of Tennessee in Knoxville in 2011. I would consider myself to be “Dr. Freberg 2.0” since the original is my Mom.
Along with teaching, I am also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Firestorm Solutions, Hootsuite, Kentucky Derby Festival, IMC Agency, DHS, CDC, National Center for Food Protection and Defense (NCFPD), Kentucky Organ Donor Affiliates, and the Colorado Ski Association. This experience lead me to be a 2015 Plank Center Fellow for General Motors (GM), where my responsibility was to work with the PR and social media teams forming best practices and recommendations on social media measurement strategies and influencer marketing practices.
I have coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program), Adobe (EDUMax Thought Leader), and Hubspot (Education program and podcast).
Mireille is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and an award winning entrepreneur, and speaker.
In 2010, Mireille was named Australian Exercise Professional of the Year and her business was named 2011 QLD Personal Training Business of the Year. Mireille’s success led her to be featured on radio and in over 20 magazines around the world including Grazia, Prevention, Weight Watchers, Ultrafit, That’s Life and also was named in 2010 as Australia’s #1 Personal Trainer by Good Health. Mireille has over 85000 followers on social media and regularly appears on podcasts such as Success Stalkers radio and was featured in the book “Picture Them Naked”, which shares the secrets of successful speakers.
When Mireille was CEO of her own company Health Guru Industries, she learnt first hand the importance of communicating through content and social media to reach her ideal audience. All the skills Mireille has learnt in the digital marketing space is as a result of needing to learn how to use it in her own companies. When other business owners saw Mireille’s success, they started asking her for her help.
This passion for social media led to Mireille to establish the Social Media Marketing Institute, a membership, education and professional development organisation for the Social Media Industry.
The goal of the Social Media Marketing Institute is to support social media marketers throughout their career, by providing mentorship, training, conferences, awards, education, advisory and support.
After seeing the huge impact that winning an award had on her career, Mireille wanted to establish an awards program specifically for the social media industry as a way to celebrate excellence in social media marketing. The Social Media Marketing Awards (www.socialmediamarketingawards.com) was launched in 2017.
Mireille has spoken at conferences in Sydney, Melbourne, Adelaide, Brisbane, Canberra and the Gold Coast.
After nearly 20 years in Corporate America, I founded The Collective NYC in 2018.
My approach is a marriage of the “heart and the head” which results in compelling integrated customer experiences that build brand awareness, drive engagement and increase revenue.
Candor and curiosity enable me to help organizations shift marketing with facts and features to an emotional connection with customers.
I’m a collaborative leader that helps to foster environments based on mutual respect. I am comfortable with ambiguity, matrix structures, and managing virtual, cross-functional technical and non-technical teams.
At Mastercard, I provided six regions and 220 markets with proper tools to complete consistent/on-brand social and content marketing (I.e, social publishing and collaboration platform, dashboards, social listening, and analytics) which lead to multiple award-winning global campaigns including Open Championship, and the Rugby World Cup.
As a strategist, leader, and internal evangelist, I have diverse experience in financial services, technology, & energy industries.
I have lived and learned from nearly 20 years of corporate experience and have successfully shifted to become an entrepreneur with a business that connects my personal values and passions with the companies I work with. I can help you do the same in three areas; branding/ content creation, helping you to establish your software infrastructure and the establishment of an account management practice.
Leo Morejon is a successful marketing leader (Oreo Super Bowl Blackout Tweet, Guinness World Record (Facebook Likes) and educator (Iowa State University, West Virginia University), known for pioneering in real-time marketing, hosting the popular business podcast Build & Inspire, and leading large teams. Leo attributes his success to being a trusted adviser before anything else, and his client portfolio includes brands, agencies, and tech companies such as Travelers Insurance, Mondelez (Trident, Cadbury, and so on), Estee Lauder Companies (MAC, Clinique, etc.), Sysomos, and Havas.
His career began in the Emerging Media department at JWT’s New York offices, before joining the Brand Strategy and Emerging Media department at 360i. There he pioneered real-time social media marketing with his work on Oreo, securing the first social media Guinness World Record and the famous Oreo Super Bowl Blackout Tweet, among other notable campaigns.
Leo’s professional focus is on how the intersection of different technologies can be leveraged to support both businesses and people. The passion for this space led him to a position at global professional services company Accenture and leadership positions at Expion/Sysomos (enterprise SaaS social media management and research platform). He worked across marketing, change management, and sales. Leo secured millions of dollars in business from industry leaders such as Mondelez, Subway, and The Estee Lauder Companies and trained over 200 salespeople. He also spent time in sales and marketing leadership positions for artificial intelligence and blockchain startups.
Leo combines his marketing and sales knowledge to help people in all fields reach their full potential by speaking around the world, mentoring, consulting, blogging, and podcasting. Leo is also a social media and MarTech adjunct professor and teaches at West Virginia University and Iowa State University.
More on Leo:
I’m a marketing, communication and public relations professional with 20 years’ experience working with companies such as ABCTV, Grundy Television, Fremantle Media International , The Australian Red Cross Blood Service and Monash University.
Currently, I’m a Lecturer at the University of the Sunshine Coast where I lead the Social Media and Public Relations disciplines with a research focus also on social media.
Additionally, I deliver consulting services such as Social Media Health Checks, social media workshops, coaching and consulting to organisations within Australia and internationally including New York-based social enterprise, Thankful.
I was also recently appointed as the Academic Ambassador for the Social Media Marketing Institute
My social media research has been published by a range of peer-reviewed journals and media outlets and I’m regularly invited to speak about social media at industry events and provide expert commentary to the media.
Please contact me to chat about consulting, speaking and training opportunities.